Bioneer USA

Enhancing brand image with consistent communications

Bioneer USA, a global biotechnology company, asked us to work on several marketing communications projects to supplement their internal creative and production team. The assignment involved a redesign of the company’s U.S. website, creating collateral for the U.S. market, as well as trade show booth graphics. All of the materials had to follow established visual identity guidelines. The website required extensive changes to navigation, page layout, content, and search optimization. We created templates for both the web pages, product literature, and graphics before transitioning the materials to the company’s internal web and design team based in Korea at the company’s headquarters.