Eppendorf

Creative development services for new collateral featuring Eppendorf’s line of New Brunswick laboratory products.

The New Brunswick name is world-renowned for its laboratory shakers, freezers and incubators. We were initially invited to help develop an ad campaign to promote New Brunswick freezers. Given the success of this initial campaign, we were asked to produce additional advertising materials, including product brochures and promotional literature to support a line of New Brunswick CO₂ incubators. We developed several collateral pieces for this initiative, all in alignment with new corporate identity guidelines..