Implementing inbound marketing and automation for the North American division of a market-leading global company.

LAUDA-Brinkmann is the U.S. subsidiary of a global instrumentation manufacturer headquartered in Germany. The company provides a wide range of circulators, baths, and chillers to all types of laboratories. We were pleased to provide a range of services to bring their digital marketing activities to the next level, transitioning the company from ad-hoc e-blasts to targeted email marketing and automation.

Services provided:

  • Database segmentation
  • List building
  • Email marketing strategy, content, design, production
  • Landing pages
  • Content marketing
  • Nurturing campaigns
  • Marketing automation implementation and managed services

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