Intetrated Life Science Marketing

A radically different microcentrifuge campaign

An integrated communications campaign was implemented to generate increased awareness and leads for new “radically different” microcentrifuges. A micro website was created for the campaign, designed to engage potential customers and generate leads. All campaign communications such as print advertising, direct mail, e-mail and online advertising directed potential customers to the microsite. The site provided product information and an online inquiry form that was used for lead capture.