Flexible Systems

Integrated print and digital campaign featuring 1:1 variable data printing helps to engage customers and drive response

Brooks Litho is our trusted partner and a high quality printing company based in New York. We were asked to collaborate with Brooks on a project for one of their business associates. We developed a highly targeted direct marketing campaign for a full-service IT company. The goal of the project was to generate quality leads for the company’s ePresence services. At the core of the campaign was a 1:1 direct mail piece printed using variable data printing technology. This piece, personalized for each recipient, was sent to a targeted list of contacts. The piece was designed to drive potential customers to a landing page where they could view a presentation about the company’s ePresence services. An iPad drawing was used as an incentive to drive traffic and participation.