Laboratory Products Advertising

New Brunswick Scientific, a global laboratory products company, wanted to generate customer awareness of its new line of freezers, highlighting the ultra low temperature models. Journal advertising was a core element of the communications campaign. To start, the client asked us to create a key visual and messaging for a new ad that could also be used for brochures, graphics, cross-marketing flyers, web landing page, etc. The campaign was a global campaign, so it needed to translate well in other markets. This, along with strict corporate identity guidelines made this a very interesting endeavor. The client was very happy with the creative strategy. We followed up the ad with a product line brochure, cross-marketing flyer, and content for the web.